We started life as a B2C company by offering and combining email and instant messaging services on our dedicated consumer website, sofunky.com. The idea was to create a lifestyle-oriented digital asset with free email and free instant messaging.
Out of sofunky.com, we tried to position the platform for online portals to provide their customers with communication tools. This initially seemed promising, and we sold two licences. However, with the dotcom crash, we made a major pivot and focused on B2B exclusively. We stripped out the email functionality and positioned ourselves as an instant messaging provider. This too seemed promising at first, but we lacked the funds to continue and became bogged down in proof-of-concept engagements with larger customers.
